Category: For Buyers

  • New Homes at Brock Pointe and Windstone at Whisper Creek

    Windstone Whisper Creek Home - front elevation
    Windstone Whisper Creek Home – front elevation

    New homes at Brock Pointe and Windstone at Whisper Creek are selling. The neighborhoods are 7 miles and 15 minutes apart, but very similar in price. So what are you really buying at either place?

    The sales price range (in 2013, as of August 26) for the 6 Realtor assisted sales of new homes in Whisper Creek was $235,472 to $355,770. The price per square foot was $141.

    The sales price range for the 5 Brock Pointe Realtor sales (in 2013 as August 26) of new homes was $262,500 to $341,900. The price per square foot was $115.

    What about taxes? Brock Pointe is in the City limits of Chattanooga, so you will pay both Hamilton County as well as City of Chattanooga property taxes. Whisper Creek is in Hamilton County only.

    School comparison? Brock Pointe is in the Wolftever Elementary area, and Ooltewah Middle and Ooltewah High School zone. Whisper Creek is zoned for Apison Elementary, and East Hamilton Middle and High School.

    Amenities? Brock Pointe is a more traditional rolling hill neighborhood on a hill with sidewalks and some lots have views looking West back over Hickory Valley. There are various builders in Brock Pointe as lots are available. Brock Pointe started selling lots in 1991. Whisper Creek is the last phase of Windstone. Windstone is a gated golf course community. Windstone is a community both in Georgia and Tennessee that started in the mid 80s. The community now has over 600 homes. Ival Goldstein is the developer and builder of Whisper Creek homes. Whisper Creek is a planned community with clubhouse, pool, sidewalks, and packaged golf memberships available.

    Location? Brock Pointe is a subdivision that is perched on a hilltop near the corner of Jenkins Road and Standifer Gap. It is very convenient to I-75 and Jenkins Road between the Hamilton Place Shallowford Road exit and Bonny Oaks Drive exit. Whisper Creek is another 10-15 minutes drive toward the Georgia state line Standifer Gap Road to Ooltewah Ringgold Road.

    Summary: This is brief overview of two very different communities. Whisper Creek is a neo-traditonal cottage or craftsman style neighborhood. It has a very different feel with community features such as rear loading alleys. The irony is Brock Pointe is located in the city limits of Chattanooga, but feels more like a suburbia subdivision. It has standard sidewalks, but has front and side loading garages and larger homes. So if you need more elbow room (both inside and yard outside) and convenience for commute, then Brock Pointe may be the place for you. If you like security, amenities, and golf then check out the well designed community of Whisper Creek. It may well be worth a few extra minutes of drive time. (Plus what you save in having no city taxes you can give to your golf game!)

    There are still homes for sale in both communities, if you want information emailed to you about available homes please send a request for Brock Pointe and Whisper Creek New Homes to Brian@LibertyHomesChattanooga.com

  • 2013 Top Home Selling Neighborhoods on Signal Mountain TN 37377

    The 2013 top home selling neighborhoods on Signal Mountain TN 37377 so far in mid August are as follows:

    37377 TN
    Welcome to Signal Mountain, Tennessee 37377

    1.) Hidden Brook (13)
    2.) Birnam Woods (9)
    3.) Old Town (7)
    4.) Boulder Point (5)
    5. Fox Run (5)
    6.) Carriage Hill (3)
    7.) Holly Meadows (3)
    8.) Holly Springs (3)
    9.) Westfield (3)

    **Note: these are the ones with at least 3 sales.

    So far 165 homes have sold on Signal Mountain, TN. That is up from 135 same period in 2012. The low price so far this year is $38,699 on Oak Street. The high was $943,500 on East Brow Road. The average $/sqft overall is $108. The days on market is 122 for the ones that sold. Something that is fairly meaningless but interesting is the average age home was built in 1978 and is 2,800 sqft. That is interesting to me because I was built in 1963 and spent most of my childhood on Signal Mountain, and almost another decade in the 90s there. The dynamic of development on Signal Mountain has been interesting to observe.

    Signal Mountain is a wonderful community. Check out the basic facts at this wikipedia site. There are about 3,000 households and 7,600 people living there.

    I grew up at 1615 James Blvd. It was close enough to walk or bike to Thrasher Elementary school. I remember always wanting to get a head start before Mrs. Keith (second grade teacher) left the parking lot in her Dodge Charger. She was fairly small in stature and I could just she the top of her head behind the steering wheel.

    I grew up on the corner of James Blvd and Skyline Drive. We enjoyed a few great sled runs down two hills at Skyline Drive subdivision. Especially when conditions got icy on top of snow.

    When I was 6 years old we had a large snow on Christmas day. This is a video (on location) about the day.

    Signal Mountain, TN 37377 Home Sales
    37377 TN – Neighborhood Home Sales
  • Cummings Cove Fountain becomes Black Creek Mountain

    Former Cummings Cove fountain now Black Creek Mountain
    Former Cummings Cove fountain now Black Creek Mountain
    Cummings Cove fountain becomes Black Creek Mountain. Black Creek Mountain is the name chosen for the entire development that includes the former Cummings Cove neighborhood and Black Creek Golf Club. The new developers purchased a majority interest in the project which includes brow property on Mount Aetna overlooking Chattanooga, TN. Downtown Chattanooga is less than 10 minutes away around the Moccasin Bend of the Tennessee River. Cummings Cove is the original neighborhood marketed along side Black Creek Golf Club. Cummings Cove is not the only name change in the immediate area. Ask a local what the name of 37419 really is, you will get three answers 1.) Tiftonia, 2.) Wauhatchie, 3.) Lookout Valley. A decent history of the area name changes is at this website.

    The name change for Black Creek Mountain is very smart for marketing purposes. The only confusing part is explaining to someone I live in the valley of a neighborhood called Black Creek Mountain. The glorious part is that Mount Aetna stands tall and apparent waiting to be scaled. (That is another story or two that is still being written). Back to my story.

    In 1999, Sue Shaw and Greg Shaw introduced my parents to Cummings Cove. Jim Chapin, the developer, was looking for marketing and sales support. Support in the way of commitment. My parents, Ben and Karen Kelly, asked me to go to a meeting off Cummings Road to meet with Jim Chapin. Jim explained his vision and I saw the potential success of the project immediately because of the the age old axiom of real estate, Location, Location, Location. Development in Hamilton County, TN was primarily North towards Soddy Daisy, and East, towards East Brainerd and Ooltewah. Commute times to these corners of Hamilton County, TN were approaching 30-55 minutes in rush hour. This neighborhood was less than 10 minutes from downtown and had an interstate (I-24) and U.S. Highway 41 to get you there. The challenge was to educate folks about the driving time and that Lookout Valley was not only a fun place to play, but a wonderful place to call home.

    Jim Chapin, Cummings Cove developer, is a gifted man. He has a great vision for what a neighborhood space will become, a razor sharp numbers brain and he wisely listened to other developers who had pulled off other successful projects. I had cut my teeth on retail home sales, but had to quickly learn how to focus only on new construction. I traveled to Raleigh, NC, and Orlando, FL, with others to meet with New Home Marketing and Sales organizations. I joined the Builder Marketing Society and read the bible for new home sales “New Home Marketing” by Dave Stone. Building a team that could market and sell this golf course community was truly intense and fun.

    I truly think that one aspect of the neighborhood’s success was Jim Chapin’s core understanding of marketing. He grew up in the family that built and stewarded Rock City Gardens. Rock City is an icon of the community that had a history along side Judge Will Cummings and the building of Highway 41 (If you are a child of the 70s and know Rambling Man lyrics) or Cumming’s Highway (as locals know it). Judge Will Cummings was a colorful man that literally helped pave the way for traveller’s to visit Famous Rock City. I met Jim on the porch where (it is speculated that the concept of TVA was born on the same porch) Franklin Roosevelt visited with Will Cummings.

    This was the start of my journey selling Cummings Cove, “Chattanooga’s Premier Golf Course Community”. The first sales office was the old Will Cummings home place. My family got involved as Mary Dee, my wife, helped decorate the Cummings home place for Christmas, and cooked for the builder team.

    1999, the year of Y2K and the dawn of a new century. A dawn of a new neighborhood that did change Lookout Valley and provided a home for my family for the last 12 years.

    Cummings Cove fountain becomes Black Creek Mountain, and for the story to continue, I am glad it did. For a brief view of what the neighborhood is like, check out this short 2 minute video.

  • How is the Home Sales Market in Chattanooga TN for 2013?

    Home For SaleHow is the Home Sales Market in Chattanooga TN for 2013? How is the Chattanooga, TN housing market? Are homes selling? These are questions that a Realtor gets frequently. The answer is homes are selling in Hamilton County, TN. Especially homes selling for more than $200,000. The number of homes selling above $200,000 is up 24% over the 2012. The number of homes under $100,000 are selling less. This reflects a national trend. Another trend is that the re-finance market for home mortgages is slowing.

    It appears this is simply the wash of all the foreclosure activity of the last several years. The unwounded that have good credit have re-financed and/or making purchases. The wounded are renting and sitting on the sidelines.

    Let’s look at home sales above $200,000. The two areas that experienced the greatest increases (and that have decent numbers) are (Area 2 – Downtown, St. Elmo), and (Area 18 – Colledgedale). They combined brought 62 additional home sales (when comparing year to date January 1 – August 15, 2012 versus 2013). Popular neighborhoods in Area 2 include Missionary Ridge (8), Museum Bluffs (7), Jefferson Heights (6), and Waterhaven (7). The more popular spots in Colledgedale are a new subdivision Prairie Pass (14) and established Bentwood Cove (11).

    Soddy Daisy has been a popular area for years. Neighborhoods like Stonewall Farms have newer inventory and year to date has 21 sales in the neighborhood. Soddy Daisy is experiencing the overall market 22% increase. Other popular neighborhoods include Sedman Hills had 10 sales, Hidden Harbor had 7, The Canyons had 5.

    Ooltewah/Snow Hill area or MLS Area 17 reflected a stout 31% increase with the most popular subdivisions being McKenzie Farms (15 sales), Belleau Ridge (12), Meadow Stream (12), Seven Lakes (11), Hamilton on Hunter North (10), Hampton Cove (8), Hampton Creek (7).

    North Chattanooga and Mountain Creek (MLS area 6) continues to be strong but lags the average with 15% growth. The flagship of this area was One North Shore selling 22 homes above $200,000 so far this year. Other popular spots include Heritage Landing (10), The Enclave (9), Horse Creek Farms (9).

    Signal Mountain, North Chattanooga, Hixson, Catoosa County, Walker County, Bradley County, Brainerd, experienced decent growth in home sales above $200,000 in 2013. Lookout Valley, or (Tiftonia to many older locals) saw a dramatic percentage growth of 65% which reflects the marketing and new home construction of Black Creek Mountain. Black Creek Mountain, (plus former Cummings Cove) saw 20 home sales greater than $200,000.

    An area with large numbers of sales but no increase is East Brainerd County or MLS Area 16. There were 134 sales which is off pace from last year. The popular neighborhoods in this area include: Mountain Shadows (17 sales), Windstone Whisper Creek (10), Greenbriar Cove (9), Hidden Lakes (9), The Lakes At Standifer (7).

    The other variables such as time on the market varies from 127 days on Signal Mountain to 330 days Downtown. The average price per foot of the sales above $200,000 was $91 in Catoosa County, GA and $158 in North Chattanooga (Mostly condo sales).

    New construction seems to be selling from $100 to $155 per foot depending on amenities and price range.

    Overall, the home market above $200,000 in the region seems to favor three things. The 3 are younger age homes (rebirth of new construction), close to downtown Chattanooga, and close to job growth. The job growth is Volkswagen, and Amazon affecting Ooltewah and Colledgedale and Wacker in Bradley county.

    How is the Chattanooga, TN real estate market? Are homes selling? Yes, they are. Especially if you want to buy or sell a home valued above $200,000!

  • Who will bust the fat greedy real estate brokers 6% Commission

    Real Estate Agent Worth 6%?
    Real Estate Agent Worth 6%?
    Who will bust the fat greedy real estate brokers 6% commission? The commission is not set by law. All commission is negotiable. Individual real estate firms set their rate and establish the rate they will share with a co-operating brokerage. Real estate agents compete daily with DIY or For-Sale-By-Owners (FSBOs). So, it does amuse me to read articles from people outside the “industry” who see unfairness in the charges. Tech savvy authors like Frederic Lardinois, who wrote a thoughtful article pondering who will “disrupt” the real estate industry? He points to the travel industry, and taxi cabs as changed models. Cindy Zetts, wrote an article in 2008 titled: The 6% commission: Is it the best way to pay agents? Both articles make great points and ask good questions. Here are a few observations from a second generation middle America Realtor.

    1. Sellers who are successful at selling pay for the other half of sellers who abuse the “industry”. Roughly half of all listings ever sell. The sellers who never sell costs agents and brokers time and money. Cindy Zetts correctly identifies the seller as a greedy culprit. Of course the culprit could also be a mis-informed victim of a green and unknowledgeable agent. Bottom line: … The “industry” does not require an upfront contribution from a seller who is only “testing” the market.

    2. Current tax law allows real estate brokers to pay licensees via contract or 1099. Essentially, it costs brokers very little to “hire” real estate agents because they guarantee them no pay until closing. (cue: coffee is for closers , Glengarry Glen Ross movie scene). Companies like Redfin and Zip are challenging this model.

    3. Regardless of how you get paid, being successful in real estate is demanding because “time is of the essence”, and you are serving people evenings and weekends and then working during the day to get ready to work in the evenings and weekends. Even if the model is W2, this is called overtime or time and a half.

    4. Large cities, coastal areas with higher dollar housing do attract franchises (buying brokerage firms), and agents seeking greater commission dollars because of the percentage of sales price brings more dollars.

    5. Buyers and sellers will always be at a disadvantage because they have limited transaction experience. Agents simply “see” more homes, and negotiate many “deals” over time.

    6. Real estate is a personal referral, relationship business. We are in the business of trust. That is why eBay, and Airbnb are successful. They have established a model with “acceptable risks exposure” (Airbnb has insurance in case rock band goes ape on your home bedroom).

    7. Deferred maintenance, subjective cosmetic features, fixture updates (lighting, plumbing, trim), functional floor plan differences, landscaping…. the lists goes on and on of variables that affect value. Your latest guess of value from an app will never be able to monitor the “feeling” you get when you smell your mom’s apple pie in the kitchen of your dreams. Perhaps a mood ring app will be able to transfer feelings to an emotional response database. (hey,,,not a bad idea!)

    8. Making the real estate industry a more efficient lean machine is a wonderful challenge. Finding ways to serve people’s real estate problems has provided well for my family for the last 23 years.

    9. My observation is that landlords, and lenders have more power to “abuse” the consumer (buyer, seller, renter) than the broker in a real estate transaction. Banks own larger buildings, and have more attorneys. Real estate agents drive Lincoln Town Cars, bankers drive armored trucks!

  • You have a 62% chance of selling your home in Hamilton County, TN When You List With A Realtor

    Marketing Home for Sale
    Marketing Home for Sale
    You have a 62% chance of selling your home in Hamilton County, TN when you list it for sale with a Realtor. Real estate agents who belong to the National Association of Realtors (NAR) use a system called the Multiple Listing System (MLS) to help each other market and sell homes. As of middle August of 2013, 62% of all the listings taken (Hamilton County, TN only) in 2012 have sold. The number as of April 1, 2013 was 54%. Perhaps we should look later down the road? Not necessary, the number of listings that were taken in 2011 was 6,278 and the number sold as of August, 2013 is 3,512 (or 56%). Why is this important? A few reasons are as follows:

    1. You need to know that you have a 38% chance or better of failing. Your baby is … well your baby! Home is home and it stings a bit when you see others getting Sold signs when yours is not. I remember the feeling of getting chosen last for kickball, or getting red marks on English papers. The market can be a harsh judge.

    2. If you want or need a 95%-100% chance of selling then you need to make sure you are working closely with your Realtor. There are characteristics of a winning campaign. Bottom line is A. Getting willing and able buyers into your house, B. Staging and pricing to attract an offer, C. Building and nurturing an agreement to closing.

    3. If your real estate agent is getting people into the home with showings from other agents but there are no offers then A. price is too high, or B. condition is lacking. Period. It is that simple. I was cutting the grass the other day and a neighbor stopped to talk. She said she would be placing her home on the market soon. I asked her where she was moving. She replied that she received an email from an agent regarding a price reduction for a nearby town home and decided to buy it. She had been thinking of moving out of town because prices were so high locally. She is a former real estate agent. She would not “offend” the seller by offering what she was willing to pay for a home she wanted. The discount for the asking price compared to the sales price is 4.5% ! So a $300,000 will sell for $287,100 on average. If that house is listed for $325,000, then many buyers may simply make an offer on a more “affordable” house. If you are a house seller, please consider.

    4. Feedback, Feedback, Feedback – breakfast of champions. What are buyers and agents telling you?

    5. If you are getting offers but no agreements (contracts) then A. Price still may be too high for market, B. You and or your agent may need good coaching/mentoring, C. Property condition may need changing.

    6. Many sellers do not “have to” sell and use the “free” services of a listing agent to “try” the market. Why not? Many agents are eager to “take” listings”. Many others have borrowed to much against their real estate and simply cannot sell for what they owe.

    7. Staging and stories matter. Fresh paint, vignettes that spark imagination and the “ability” to “see” yourself living there… are critical emotional hooks.

    Choosing the correct real estate agent for your property and situation does make a difference. Hunters and fisherman pay guides well to achieve success in their endeavors. Whether a seller or buyer (with or without anPrice reduced sign agent), decide on what chance of success you want and make it happen!

  • Moving to Chattanooga, TN and Buying a Home

    So you are thinking of moving to Chattanooga, TN and are new to the area. Keep a few things in mind as you explore and research the Choo Choo city and what it is like to live here.

    1. Region: The influence of media encompasses Cleveland, TN to the north, and Dalton, GA to the south. We are on the border with Georgia. Georgia has a state income tax, but has generally lower property tax and sales tax. You reach roughly 500,000 people quickly when you add up the surrounding counties in both states. The entire region is hilly and green. People moving here from Texas are excited to see all the trees. Like Davy Crockett says, “Greenest state in the land of the free.”

    Hunter Art Museum Chattanooga TN
    Hunter Art Museum Chattanooga, TN

    2. Weather: We have a humid, warm climate. People that move here from Western US are welcomed with a large dose of liquified air. Southeastern Tennessee is blessed with lots of water, vegetation, and critters. We may get one to three snow events during the winter, but generally we have mild winters compared to our Northern neighbors. Word of caution here: Folks who have lived up North most of their lives are shocked when the city is shut down from ice and and sleet. The municipalities do a good job of keeping us safe, but we do not have lots of equipment for large snow events. We also live in hilly terrain, and regardless of your snow driving skills, there is no controlling your vehicle on an icy steep road.

    3. Government: Hamilton County, TN has a government with a leader Mayor, and the city of Chattanooga has it’s own Mayor. We do not have a central unified Metro government. This makes for exciting politics and power struggles. Hamilton County is also home to several smaller cities (some with their own property tax and services). The cities are Apison, Bakewell, Birchwood, Chattanooga, Collegedale, East Brainerd, East Ridge, Fairmount, Falling Water, Georgetown, Harrison, Hixson, Lakesite, Lookout Mountain, Lupton City, Middle Valley, Ooltewah, Red Bank, Ridgeside, Sale Creek, Signal Mountain, Soddy-Daisy, and Walden. Hamilton County is adjacent to 10 other counties. We are a quilt work of townships that have their own unique flavor and character. They also have different tax structures and services.

    4. Education: Hamilton County has nearly 30% of its K-12 students attending private schools. My judgement on this relatively high percentage is that the private schools are very good and provide stiff competition to the public schools. There are several excellent private boarding high schools in Chattanooga. Ted Turner attended McCallie, a school for boys only.

    5. Industry: Chattanooga, a river town, has always been a transportation hub. It has a manufacturing past history. When I was a child in the 70’s I can remember being sleepy and in the back seat (returning from vacation) but knowing distinctly the “smell” of being home. Chattanooga has transitioned well through the decades. We are a hub of insurance, (Blue Cross/Blue Shield of Tennessee, Unum), sugar/food (Little Debbie, Coca Cola, Moon Pie, Double Cola), Manufacturing and Assembly (Volkswagen, Alstom, Komatsu, Wacker).

    6. Topography: Time is relative to speed, distance, roads and elevation. When someone from Kansas or Florida looks at a map, they could easily think that the distance between two points, given a paved road means similar travel times. But, even a bird is challenged with obstacles of height, we affectionately call mountains and ridges. A Rocky Mountain native hardly thinks of the Appalachians as “real” mountains, but trust me, your car brake pads know. You also quickly learn that there is a small neat grid of square blocks in a tight space known as our business district downtown. But once you venture a few short blocks, the roads follow mother nature’s conventions of ridges, streams and ditches. Consider commute time traffic patterns in this context. (Example: There is “north of the Tennessee River” and getting to the south or eastern part of the county means you cross one of five major bridges.)

    7. Homes: When people move here from Northern states, they frequently ask for all brick homes with basements. Our water table, rock, and soils do not lend digging out a “traditional” basement. There are plenty of basement homes in the area, and they generally come with a sloping lot. Of course many lots in our area are sloping. So if you are from a flatter part of the world, read with caution the seller’s notion of a “level” lot. “Chattanooga level” is different than “Florida level”. Our builders mostly build on crawl spaces because we have a history of elevating our homes above termites and water flow.

    Another article I wrote about more general things to think about as a buyer of real property.

    Chattanooga is absolutely wonderful, eclectic and beautiful. We have the culture of a symphony, to the mountain opry bluegrass. Museums, aquariums, outdoor water sports, rock climbing, civil war parks, and caves. From Gig City to grabbling. From gnomes to alien homes, Chattanooga has something for you. If you don’t believe it, take your shoes off and sit a spell. People have a tendency to move here and stay. Move to Chattanooga and buy a home or two, you’ll be glad you did.

  • 7 Things for Home Buyers to Consider

    Buying home at Village Green
    Buying home at Village Green

    7 Things for Home Buyers to Consider

    are as follows:

    1. Construction matters: Types of homes have much different costs to build and the value is not reflected equally by sales prices. One example I always give my first time buyers is a one level home that has 2,000 square feet costs much more than a two story 2,000 square foot home. The 2 story 2,000 square foot house has only a 1,000 square foot foundation and 1,000 square foot roof. The one level that is 2,000 square feet has 2,000 square feet of roof and foundation costs. Regardless of the style of home, I want my buyers obtaining a good value. After all, I want to help them sell when they are ready, so having equity is a strong plus.

    2. Architecture matters: When you are young the multi-level with master upstairs and basement on a hill is a great way to maximize room for money. When you go to sell the property just realize you are limiting your buying audience to the same type of buyer and not the boomer post knee surgery buyer with loads of cash. The split-foyer design is very efficient for a buyer, but not the most desirable or valuable for the seller.

    3. Location matters: Think about and drive your commute from where you are considering your purchase. How much of your precious time do you really want to spend in your car? Generally I am selling homes to 4th and 5th home buyers that are ready to spend more to shave cumulative hours from the road to be closer to their family and friends.

    4. Nature matters: In a word “water”. I am not talking running water versus out house. I am talking water from the roof, drainage fields, underground springs, basement water proofing, landscaping issues, etc. In east Tennessee, we get a decent rainfall annually and the hilly terrain and varied soil types take a toll on unsuspecting home owners. Buyers with me today went into a beautiful home that just did not pass the “marble test”. The marble test in my mind is if we put a marble on a hard wood floor without a push, does it roll. If it does then the water may be compressing the soil in certain places and the foundation may be sinking in certain areas. We do not have sink holes like Florida or the pan clay like Texas, but we certainly see crawl space foundations moving where water has compressed the ground over years.

    5. Inspection matters: Tennessee law requires ALL residential sellers to disclose known defects. Problems with a property that are not disclosed or known by the seller, can be discovered by your inspectors. A good written agreement should allow for all types of inspections prior to purchase. Recently I helped a young couple place a contract on a home. The house had a fairly strong cat odor. We explored possible solutions prior to inspection. Once the carpet was peeled back, we found that the urine was not just in one or two spots in the middle of the floor, it was in multiple corners of rooms. The urine had soaked into the supporting wall timbers and joists and to truly mitigate the issue by replacing the wood instead of encapsulation was estimated at $6,000. The seller not wanting to make up the difference we decided to back out of the deal at no expense to the buyer.

    6. Ownership matters: True “ownership” is not having a mortgage. Your money is your business, but in the last 6 years I have seen the reality of people thinking their deed gives them rights beyond the lender’s. If you have mortgaged your property, remember you are being a steward of the bank’s property. If you are not “feeling” that, try missing 4 payments. Keep some cash reserves for maintenance and payment emergencies. ALL properties, even new homes require money for maintenance and repair. New homes may require window coverings, sometimes shower and towel rods, additional landscaping, etc. Slightly used homes may require repairs not covered by home warranties.

    7. Evaluation of value matters: Do not get caught in the $ per square footage trap. They are good for “rules of thumb” but, A. Not all homes were created equal, B. Deferred maintenance is very expensive, C. Location, location, location

    If you are considering a move to Chattanooga, TN, then read this article more specific to the area.

    There are so many more than these 7 things for home buyers to consider. Take your time, be patient, realize that emotions do play a big part in choosing home. That is great! You should be “emotional” when considering a huge investment that will be your “Home” and where you choose to live life. Enjoy buying your new home!

  • Sell your home with video

    Video Helps Sell Homes
    Video Helps Sell Homes
    Sell your home with video.  Video tells a story.  The story can take you on a journey.  The trip should engage your senses and curiosity to cause you to explore the question “Can I see myself living here?”

    The purpose of the video below is to help the viewer understand the neighborhood and then tell the story about the home itself.   My thought in this first effort was to focus on creating a desire to visit.

    The video is professionally shot and produced. This makes a huge difference!

    As I am writing this August 17, 2013 there are over 7,100 views in two months of the video. I am paying for Google adwords to get the video seen by people in the area or relevant viewers like regional golfers.

    The home as of the writing is still for sale but we did have three interested parties come take a look today at an Open House.

    There are several points to highlight regarding video:

    1. 7,200 views on limited budget (less than $300 in 2.5 months) to mostly local traffic is worthwhile viewership. Exposing local Realtors to video is also good because they have 80% chance of bringing our buyer.

    2. Seller is well served because we are getting more targeted exposure to property. (In this case, males make up 55% of viewers and ages 35-54 makes up over 50% of viewers)

    3. The cost of views for Facebook advertising is more expensive but far higher engagement! On my business page http://www.facebook.com/brianrhodeskelly I experienced a great number of comments and feedback on the video.

    4. Mobile devices like iPads, and smartphones are driving video consumption. Over 138 million in the US alone. I hope they are not watching the video while driving to work.

    5. Realtors get to project their personality to others and establish some rapport. This is a professional agent’s selfish perception, but if that agent has credibility to buyers and other agents then the seller is well served as well.

    6. Some agents are asking their sellers to get involved and tell the story of “why” they purchased the home and hidden aspects and features some folks never realize until they live there a while.

    Video to sell your home will be with us until hologram marketing comes out. Time to engage and do it!

  • One North Shore Condos in Chattanooga, TN is "Newer" Home Sales Leader

    Corner at 200 Manufacturer's Road
    Corner at 200 Manufacturer’s Road

    One North Shore condos in Chattanooga, TN 37405 at 200 Manufacturer’s Road is the number one selling neighborhood for homes built after 1999 in Hamilton County to date in 2013.  Twenty three condos have sold as of this post with the top price of $374,000 for a 2 bedroom 1,161 sqft seventh floor unit.  The homes sell for more than $220 per square foot.  Some of units overlook the Tennessee River, Chattanooga, river front parks and the downtown bridges.

    The amenities make the complex very popular.  One North Shore has a penthouse Club Room, resort style pool with Cabana, fitness facility and concierges services.  Lauren greeted me at the Concierges office as I waited for inspectors and contractors for a condo I recently sold.  She was coordinating helpers sending packages to owners and food and beverage preparation for a party at the pool Cabana.

    (Confession of an old real estate agent) The lack of imagination in the exterior design was a detraction for me.  What did impress me the most by helping buyers making a decision for downtown living at One North Shore is the owner’s care of building a community with common areas and good services.  The location adjacent to grocery, parks, commercial, and convenient to downtown is a great draw as well.

    Downtown Chattanooga is becoming a draw for home owners.  The second place sales winner goes to Black Creek Mountain in Lookout Valley.  They scored 14 sales so far in 2013.   Black Creek Mountain (former Cummings Cove) is less than 10 minutes from downtown.  Chattanooga is becoming a place to be after work and weekends.  Being close to the city as well as providing “newer”  homes gives the neighborhoods an edge over the competition.

    Kudos to Fletcher Bright and their management and sales team for trumping all Hamilton County neighborhoods for “young” home sales.  One North Shore is realizing it’s potential place in Chattanooga, TN real estate history.