Give a Realtor a personal referral and with social media he will sell the world. Play on the Archimedes quote “Give me a place to stand on, and I will move the Earth”. Archimedes was talking about a lever. The new leverage today is social media standing on the internet. Facebook, Twitter and Google+ give everyone long levers. Sales are won with relationship and trust. Communication and relationship are facilitated by social media. The price of admission is time, consistency, and a little money (when you figure out who you are looking for and how to advertise).
Experienced real estate agents operate on past customer relationships. Trusted referrals will always be the most powerful force for buying behavior. When was the last time you asked about a restaurant or movie? Probably not long ago. How was your experience with that car repair place? Before you spend your money you get references.
Some date nights at home, call for a movie at Redbox. Before I spend a couple of bucks and more importantly an hour or two of my life, I check a few movie rating app sites for other opinions. Once you trust a source you keep going back to that well.
I placed a picture of a home on Pinterest. The details intrigued a person who called me and eventually purchased for $340,000. The only cost of the Pinterest post was my time. Was it worth the effort? Was it a lightning strike never to happen again? While you keep asking “what is Return on Investment”, I will keep posting pictures on Pinterest. (or for the lightning strike analogy, I will keep dancing in storms with a golf club above my head)
Social Media is a product of our desire to connect. Reaching out to care about your customers in relationship is the very essence of real estate. It is the perfect lever in your hands. Social media is a powerful tool to move people and homes, while standing on the internet using email and blogs. Give a Realtor a personal referral and with social media he will sell the world.