Old school real estate agent, Marilyn Jennings, from Calgary taught classes in Chattanooga in the 80s and 90s while on her way to her winter home in Florida. Her marketing campaign existed of door knocking in the winter just before her trip South. Door knocking in the snow showed her sellers that she was willing to go the extra mile for them. They remembered her when it came spring and time to sell their home.
This story always reminded me of Lamar Alexander and his walk across Tennessee. Who would not vote for the man in a plaid shirt shaking your hand in your home town. The same human spirit is alive today in social media. It comes in the form of caring, listening, responding, and providing good content. Humans are the same, the smartphone is the game! Time to tweet like you care!!