Tag: Open House

  • I am a Realtor Server not a Born Salesman

    I am a Realtor Server not a Born SalesmanI am a Realtor server not a born salesman. My first cut at sales was at Thrasher Elementary school on Signal Mountain, TN. Each year the students sold chocolate bars. We raised money for classroom window air conditioners. I still remember the first house in Skyline Drive subdivision I walked up to. The older lady came to the door, and with my best pitch “I stammered, ‘You don’t want to buy any chocolate bars do you?’” Turns out she didn’t. I don’t remember getting any award prizes for most sales. Funny, I don’t remember selling many, but I do recall the chocolate was pretty good with almonds.

    Fast forward, to my junior high days and a desire for a Schwinn ten speed. The stakes were higher for personal gratification and a need for travel. Instead of buying a bike, my parents bought boxes of commercial grade freezer bags. They said. “Sell these and with the money you raise we will match funds to buy a bike”. Brilliant idea on my parents part. I like to quickly get things done, so I loaded most all the cardboard boxes onto hand trucks. After all there are only 10 sets of bags each box and 4 boxes, how long should this take? One half mile later the only thing I had attracted was a thunderstorm, and zero sales. Lack of first day success did not deter me. I wanted a 10 speed. It took much longer than I first thought, and many more doors, but I did sell all the bags. I learned to help demonstrate how special the bags were, what a great deal they were and the story of why I was doing this. Funny thing was, looking back, I had folks calling me a year or two later asking if I was still “selling” them.

    Being a Realtor “sales” person was no easier for me. I worked in the family real estate biz. First I worked for Mom in relocation. That was fun. We set up a room for counselors to help parents understand the schools, get acquainted with the city, etc. Next on my list was setting up tech stuff. Being a nerd, I became the first I/T guy. I set up telephone and computer systems. Being on salary bored me, so I got my license to sell homes. At the time we belonged to a Better Homes and Gardens franchise. My first sales event was an Open House. My first “salesy” thing to do was call people (this was before the “Do Not Call Laws”) that lived in the neighborhood and “invite” them to visit the Open House. I was very nervous. The first lady answered and listened to my invitation. I nervously asked her to the big event, and she starts scolding me for not doing a good job with her landscaping. I do not think she ever believed me that Better Homes and Gardens sold homes and yards instead of maintaining them. When I realized that people need help not a salesman, I felt more at ease.

    How can I serve my clients and customers to help them is my job. I am very comfortable with that role. God gave me skills to quickly jump into helping and researching. That comes naturally. So the more experience I gained and understanding, I realized I am a Realtor server not a born salesman.

  • How to Do an Open House as a Realtor or Seller

    Open House SignHow do you hold an Open House? If you are the owner or if you are a Realtor, some similar steps apply.

    1. Marketing and advertising: Gone are the days of calling the newspaper and placing one ad. The newspaper directory of Open Houses is still a decent value in Chattanooga, TN. If you are an owner then use Craigslist, Zillow and Trulia to your list. Realtor’s add http://www.Realtor.com to your list. All the online venues are no charge and can be very effective.

    2. Directional signs and balloons: Get people off the main roads to your open house. You may think that home purchasing is not an impulse buy, but it is emotional and I have had folks trade homes over open house visits. Make sure you are not blocking the view of traffic getting out on main roads. You do not want to be the sign that causes people to curse while turning into traffic.

    3. Preparing the property: Don’t forget to spruce up the place and make the walk from the drive to the front door as welcoming as possible.

    4. Involve the senses: This is retail. So best you can, involve good smells (cinnamon sticks in water on stove), or take a sheet of cookies to bake in the oven. Music, appropriate to the space and target audience. Make sure all the lights and accent lamps are on.

    5. Register: Tell your guests that the owner prefers that visitors sign in. You want to follow up with these folks in an appropriate way. Paper registers work fine and there are some iPad apps (one is Open Home Pro $14.99) out for real estate agents that even engage shoppers after the fact. A key question should be “how did you find out about the Open House event?”

    6. Security: Real estate agents must be aware of risks both personally and for the seller. Owners of property, please know that some predators and thieves are looking for jewelry, and medications in bathroom cabinets. A ploy may have you distracted with one member of the party while another goes to another un-watched room. Real estate agents may want to partner up for safety, and remember your local mortgage originator may want to help for their business as well. Your cell phone can be your friend. Apps such as Real Alert and Moby offer 911, recording features, alarm, location notification, and creeper recording info to help you.

    7. Brochures: Buyers like to have something in hand to help them remember what they have seen. Having a page with pictures help them to remember the property as well as you.

    8. Attitude: Open house events are for the convenience of home shoppers, not yours. So I prepare to work and bring my laptop and notecards prepared to get things done between visitors. When a guest comes in, time to bring your smile and charm. Think about your favorite restaurants and hotels and the greeting you receive. Time to dish out copious measures of warmth to these folks that have taken time out of their busy lives to see this home.

    9. Time: Open houses are for the seller and convenience of home buyers. Many open house shoppers will buy a house within 6 months of their visit. Follow up is a key. Jim Weichert has built a large real estate company in the New England area on measured activity. One huge activity is 4 hour open houses on Saturday and Sunday. One and two hour open houses allow some marketing punch, but to me are more for the real estate agent or seller who is interested more in their own free time. Why not schedule open houses during the week or evening?

    Open houses are a great way to engage with people and help to create an environment promoting “fear of loss” and activity, and helps the seller keep a spirit of welcome hospitality. A genuine welcoming spirit doing the discussed above activities is how to do an open house as a Realtor or a seller/owner.

  • 7 Home Selling Secrets Your Real Estate Agent May Not Tell You

    4 Hour Open House
    4 Hour Open House

    Seven home selling secrets that your real estate agent may not share with you are as follows:

    1. Open Houses Work.  The half truth is that your house will probably not sell to a person that comes to your open house.  What is true is that your house will most likely get an offer soon after or before an open house because of “fear of loss”.  I wrote an offer  two weeks ago with a buyer.  She knew that the house was scheduled to be open during the upcoming weekend.  She said “I hope that the Open House does not generate another buyer that I will be competing with.”  She wrote a good offer and we are scheduled to close soon.  She never attended the open house event.   Activity, Promotion, Work – Always Good!

    2. Color magazines and newspaper ads are for future listing agreements.  Much of traditional marketing for agents who sell houses is for them personally.  They know that people who are thinking about selling will pick up the latest color magazine at the grocery store to see who is promoting houses like their own.  Buyers are generally attached to agents by referral.  Buyers do not buy homes from a single small street picture.  They start looking on a smart phone app or online.  So, you may be proud to see that your agent is spending money to put a picture in the latest color newspaper ad or color magazine.  The truth is that the money would have been better spent encouraging other agents to take a look at the special features of your house, agent open house, or sending ads (more than one street shot) to specific potential buyers.

    3. Most homes do NOT sell!!   What??  Yes, check your local stats, roughly only 50% of “listings” actually sell.  You may see yard signs come and go in your area, but moving trucks show up far less often.  Why?  Most people do not “have to” sell, or sadly in the current market (they owe the bank more money than the home is worth).  They are testing the market. If they can get more than their house is actually worth, then they will sell and move. Selling a house is hard work.  So evaluate your reason and be honest with yourself.

    4.  Social and Mobile Media Work.  The average age of successful real estate agents is a generation or two “out front” of the average buyer.  Changes in advertising have come fast and furious in the last three years.  I am writing this in 2013.  I have been in real estate industry 23 years.  A few years ago I was not concerned how my listing was being presented in a Zillow app or Facebook.  Social media requires time and education.  The real estate “industry” as current day real estate agents know it is changing FAST!  The truth is that social media scares real estate agents because they are making decent money without doing it, and is the work and education worth the effort?  Successful agents are plenty busy already, and they never had to worry about Twitter to make a living in the past.

    5. Another agent will most likely bring the buyer.  The odds are against the listing agent selling their own listing.  So, a good listing agent works hard to get fellow agents good information so that they will present your house to their qualified buyers for an income event for all involved.

    6. Staging for emotional pull is important.   Buying a home is emotional.  We are a wealthy country and we have numerous “home lifestyle” options.  How someone feels about your house as they step out of the car in the driveway to the walk to the front door is important.  Are there projects to be done?  Cleaning, weeding, chipping paint, light bulb out?  Very few buyers are getting excited about paying a high price for future projects.  Involve the buyers senses and imagination as they take time to consider your house.  Retail stores spend millions to figure out what causes people to buy.  Have you been in a store selling clothes to teens at the mall lately?

    7. Getting a contract to purchase is the start of another adventure.  Congratulations, you have offers and chosen one to become a contract.  You SOLD your house!  Not so fast.  What about the buyer’s inspection, pest and mold inspection, low appraisal because of the foreclosure down the road, survey showing your driveway on the neighbors property, FEMA flood map moved your house into a flood zone, and not to be out done the sweet loan underwriter looking for the buyer’s changing credit report a week before closing.

    Now you know the seven home selling secrets that your real estate agent may be keeping from you.  Let’s just keep it between us.  Go informed, sell and live big!