Tag: better homes and gardens

  • I am a Realtor Server not a Born Salesman

    I am a Realtor Server not a Born SalesmanI am a Realtor server not a born salesman. My first cut at sales was at Thrasher Elementary school on Signal Mountain, TN. Each year the students sold chocolate bars. We raised money for classroom window air conditioners. I still remember the first house in Skyline Drive subdivision I walked up to. The older lady came to the door, and with my best pitch “I stammered, ‘You don’t want to buy any chocolate bars do you?’” Turns out she didn’t. I don’t remember getting any award prizes for most sales. Funny, I don’t remember selling many, but I do recall the chocolate was pretty good with almonds.

    Fast forward, to my junior high days and a desire for a Schwinn ten speed. The stakes were higher for personal gratification and a need for travel. Instead of buying a bike, my parents bought boxes of commercial grade freezer bags. They said. “Sell these and with the money you raise we will match funds to buy a bike”. Brilliant idea on my parents part. I like to quickly get things done, so I loaded most all the cardboard boxes onto hand trucks. After all there are only 10 sets of bags each box and 4 boxes, how long should this take? One half mile later the only thing I had attracted was a thunderstorm, and zero sales. Lack of first day success did not deter me. I wanted a 10 speed. It took much longer than I first thought, and many more doors, but I did sell all the bags. I learned to help demonstrate how special the bags were, what a great deal they were and the story of why I was doing this. Funny thing was, looking back, I had folks calling me a year or two later asking if I was still “selling” them.

    Being a Realtor “sales” person was no easier for me. I worked in the family real estate biz. First I worked for Mom in relocation. That was fun. We set up a room for counselors to help parents understand the schools, get acquainted with the city, etc. Next on my list was setting up tech stuff. Being a nerd, I became the first I/T guy. I set up telephone and computer systems. Being on salary bored me, so I got my license to sell homes. At the time we belonged to a Better Homes and Gardens franchise. My first sales event was an Open House. My first “salesy” thing to do was call people (this was before the “Do Not Call Laws”) that lived in the neighborhood and “invite” them to visit the Open House. I was very nervous. The first lady answered and listened to my invitation. I nervously asked her to the big event, and she starts scolding me for not doing a good job with her landscaping. I do not think she ever believed me that Better Homes and Gardens sold homes and yards instead of maintaining them. When I realized that people need help not a salesman, I felt more at ease.

    How can I serve my clients and customers to help them is my job. I am very comfortable with that role. God gave me skills to quickly jump into helping and researching. That comes naturally. So the more experience I gained and understanding, I realized I am a Realtor server not a born salesman.

  • Chattanooga Real Estate Reflects National Trends

    Chattanooga real estate reflects national trends. Chattanooga is like many mid-western tertiary markets. We do not see the big booms or the steep falls that coastal or some primary markets tend to experience. Chattanooga is a mirror of the national economy. Chattanooga home sales under $100,000 fell in 2013. The national first time home owner market is down. Chattanooga home sales over $200,000 is up. The U.S. luxury home market is doing well. I noticed late summer Chattanooga home sales slowing. Two weeks later I am reading a National Association of Realtors report that U.S. sales are slowing.

    Real estate franchises reflect the same. I grew up in a real estate family. My Dad was an agent in the 70s. Both of my parents are brokers and have owned a company since the early 80s. I have observed closely the real estate franchises of Century 21, Better Homes and Gardens, GMAC, and Prudential. Keller Williams is a brokerage model that has been on the rise nationally over the last 5 years. It has been that way in Chattanooga as well. Real estate may be “local”, but overall national trends seem to play out in Chattanooga.

    Another trend I see is independent real estate firms sprouting. They are growing alongside the wave of technology changes. As I drive down the road I notice more Facebook business window ads. Creative entrepreneurs are serving customers with less overhead. Technology is allowing them to be more direct.

    The change in trends reflects a shift in how we “package” and “market” trust. As an example, the franchise Better Homes and Gardens conveys a message of trust because of its well established magazine and cookbook. Keller Williams (is not a well known household name brand) but it packages bits of ownership to its member agents. It is a way of conveying “trust” to its teammates. I believe technology changes are a result of people demanding more honest and trustworthy personal interaction. Brokerage firms will follow because agents and customers demand it. People are creating new forces to mold the real estate business. The Scenic City is not immune. Chattanooga real estate reflects national trends.